Cases Study: Redesigning Top eCommerce in Dubai (App)

Noon is a lifestyle eCommerce based in Dubai. I was curious to install the app on my phone, my friend Batista Harahap joined this company, and he really sad about this UX in the product as a product design I try to find out how its look like the Experience. I try to see the screen one by one to find the problems and also compare it’s to another competitor and interview the user it was installed this app.

The challenge was identifying problems in a system that already worked well, and I believe in noon design teams knows how to fix a bad experience. and the real test doesn’t lie in making a good product

Timeline: 24 Hrs
Methode: In-Person UX research — wireframing, UI design, Prototyping.

Tools: Figma, sketch

Where did I begin

What is the foremost behavior of eCommerce

  1. Search Product
  2. Select Product
  3. Buy

Problems

  1. Recommended section items
  2. Check out Journey (Navigation and information hierarchy)

Design Solutions

  1. Redesign Recommended Items Section
  2. Redesign Checkout Journey (Information Hierarchy, navigation)
system acquainted with the user
Make connection between system and human
Interact the to give information to sytem
Done! 40% items fit with user

I too sleepy to continue right now at 2 PM, let finishing tomorrow

Selalu haus sama ilmu baru, susah tidur cepet, pengen jadi seniman murni tapi ngerasa ga punya bakat disana :)